The success of your grants program depends on encouraging the right grantseekers to apply.
Dealing with applications from people, groups or projects that are in fact ineligible for your program is a waste of time - your own time and the applicants' time.
Promotion is not only about reaching your target group. You may also wish to reach other stakeholders. For example, you might be seeking public recognition, advising the wider community about how public money is being spent, or informing the broader community about the types of groups that can receive assistance from your program.
In promoting your program, you'll need to consider:
Along the way, you'll need to decide what information to keep in-house and what to communicate to applicants. Being transparent and accountable doesn't mean you need to put all the details of your administration and operations on public display. It's important to find the balance between confidentiality and accountability.
Promotions need to be backed up by good processes. It's vital to have appropriate administrative systems in place before you start promoting anything. It's common for organisations to launch and publicise their grants programs to great fanfare without having lined anyone up to answer the inevitable queries. Be prepared.
SmartyGrants users: Organisations running a grants program through SmartyGrants are given their own applicant website hosted by SmartyGrants. Applicants can begin, manage and submit their applications through the site. Learn more about the SmartyGrants applicant site