Advising successful grant applicants of their success and announcing the results is more than a feel-good stage in the grantmaking process. It's also an opportunity to promote your program to the wider world and to build knowledge and capacity - for example, by publicising what led to the success of the winning applications. Make the most of the opportunity with an announcement strategy that serves your program's goals.
This phase of your grants program should be planned separately from Informing unsuccessful applicants, although you might make the announcements simultaneously.
You'll need to consider:
You may also wish to develop a form letter or email for successful applicants; a shell media release; and a script for handling queries from successful applicants regarding next steps.
SmartyGrants users: SmartyGrants allows any fields recorded in the system to be used for reporting purposes, including creation of correspondence such as a template letter for successful applicants. Learn how
Use your announcement of grant winners as an opportunity to increase public awareness of your program. You could even mark the announcement by staging an event to connect the successful applicants with one another, thus creating partnership-building opportunities.
SmartyGrants users: Applicants using the SmartyGrants system receive a "confirmation of submission" email automatically. This email can be customised to your liking - some grantmakers use it as an opportunity to highlight other great projects, for example. Learn how