Louis XIV commented that "Every time I bestow a vacant office I make a hundred discontented people and one ingrate." Grantmakers must sometimes feel like that - misunderstood, unappreciated, and endlessly criticised.
Communications provides an invaluable tool for grantmakers wanting to prove the worth of their program to the community, to their political masters, and to other stakeholders - to reduce the discontent and the ingratitude.
It can also help to attract the right submissions, turn negative publicity into a positive, encourage new applications from different organisations, ensure new or ongoing funds to the program, and maximise a small budget by publicising the results and lessons from previously funded programs.
Even if you weren't interested in all these benefits you'd still be hard placed to ignore communications. Grantmaking is an inherently public activity:
There is the potential for scrutiny (and therefore management of communications), as well as outward messaging, at pretty much every step in the grantmaking cycle:
It also provides a list of 50 actions every grantmaking organisation can do to master this field, from Dead-Set-Winners (low cost, low effort - every grantmaker should do these), to Good Practice (requires moderate investment but will provide good return), to Cutting Edge (high cost, high effort but high returns).>DOWNLOAD THE REPORT (PDF 3mb)